Data-driven paid systems that turn ad spend into revenue.
Most businesses waste 40–60% of their ad spend on weak signals, poor targeting, and broken bidding. I build PPC systems powered by high-intent targeting, clean conversion tracking, and data-driven bidding (tCPA, tROAS) — so platforms can optimize properly and scale what actually drives revenue.
Get a free PPC audit
Send over your account details and I'll review structure, tracking and bid strategy — then return a prioritised action plan within 24 hours.
The real reason your paid ads aren't profitable.
Paid advertising is the fastest channel to generate qualified traffic — and the fastest way to burn budget. The problem is rarely the platform. It's almost always the structure.
Wasted Ad Spend
Broad targeting and low-intent traffic consuming budget without generating qualified conversions.
Premature Automation
Smart bidding deployed before enough clean conversion data exists to guide optimization.
No Thematic Cohesion
Loose ad group structure and message mismatch reducing relevance, Quality Score, and conversion rate.
Broken Tracking
Inaccurate conversion tracking disrupting attribution, reporting, and bidding performance.
Weak Conversion Signals
Insufficient or low-quality conversion data preventing algorithms from optimizing toward meaningful outcomes.
Poor Landing Page Alignment
Mismatch between ad intent and landing experience causing drop-offs, low conversion rates, and higher costs.
Built to perform — not just to spend.
From account architecture to bid strategy to conversion tracking, I manage the full technical and strategic layer across every major paid platform.
Google Ads campaigns built for ROAS — not impressions.
Search, Shopping, Performance Max, Display and YouTube — structured around tight thematic ad groups, Smart Bidding aligned with funnel stage, and conversion data clean enough for the algorithm to actually optimise.
- Search & Shopping campaign architecture
- Performance Max with asset groups
- tCPA / tROAS bidding strategy
- Negative keyword & search term hygiene
- Quality Score recovery & ad copy testing
Clean signals in. Profit out.
Performance bidding only works as well as the data feeding it. I rebuild conversion tracking, prune low-intent traffic, restructure ad groups around tight thematic clusters, and align landing pages with ad intent — so Smart Bidding can do its job.
- Server-side tracking with enhanced conversions
- Tight thematic ad groups for higher Quality Score
- Bid strategy aligned with funnel stage and value
- Landing pages that match ad intent and convert
- Monthly Looker Studio reports tied to revenue
